Even if stripping down naked doesn’t get your point across, at least it gets people looking at you. That seems to be the logic of the latest Chinese viral sensation, a man named Chen Weiwei. Unable to get a train ticket home after waiting in line for 14 hours, Chen decided to strip down to his skivvies and complain to the station master. Enter the Running Naked Man.

The premise for this fun video parody: A 7-year-old boy name Jimmy has lost his cat. He wants an advertising agency to help him get that message out.

Today I’m launching a new partnership with TrivWorks, a New York-based trivia event company. I included a few details about the project on my blog a couple of weeks ago, but now all the information is in about the events we’ll produce together.

Sometimes when you look outside on a cold, sunny day you can be lulled into thinking that it’s really not so bad outside. But the huge plumes of smoke and steam from every building today are a pretty good clue that it’s really cold.

One feature of our January 3-9 “Pat’s Papers SOS Week” was the giveaway of an iPad to one lucky reader. Today, we chose a name at random and Jenn Sittig of New York City is the winner.

The new “American Idol” judges made their debut last night. Jennifer Lopez and Steven Tyler both settled in nicely, but it was clear that neither is going to take over Simon Cowell’s role as the bearer of honest feedback for those who need it.

My friend Sue Goddard passed along this link with the note that it’s her kids’ favorite YouTube video. It’s a bunch of BBC nature footage with human voice overs. And after several viewings, it might be my favorite too.

We’ve all seen them scurrying between the tracks as the train emerges. On a particularly bad day, you might find one sitting next to you on the platform bench. But thankfully, it’s a rare day that a rat actually enters a New York City subway car. Cue this terrifying video.

We’ve got an update from Columbus Circle: The Verizon iPhone event is gathering steam inside the warm, comfy Rose Theater at Lincoln Center. Outside, Pat’s breath is turning to steam as he waits for an invitation…