The Rise of the Celebrity Lifestyle Guru

Tuesday, 18 June 2013 | by Pat's Picks

USA Today has a story about the rise of the “celebrity lifestyle guru” in this morning’s paper. Apparently, Jessica Alba is following in Gwyneth Paltrow’s Goop-y footsteps. Alba is making a name for herself hawking organic diaper cream and other products under her Honest label. Industry experts say these celebrities aren’t slowed down by a lack of traditional training in cooking and decorating:  “Martha and Rachael,” they say, “should watch the rear-view mirror.”

SOURCE: USA Today