‘Superbulls’ Changing the Rodeo
Wednesday, 17 July 2013 | by Pat's Picks

The San Jose Mercury News says a new generation of “superbulls” has taken the competition out of the modern rodeo. So few riders can stay on the animals long enough to even score a point that when one does, it’s considered a huge feat. In 1995, about half of professional riders (46 percent) made it to the eight-second bell. In 2013 that number slid to about 27 percent. So where do these superbulls come from? They’re carefully bred from the best breeding bulls on the market, which command $2,000 for a tablespoon-size “straw” of semen.
SOURCE: San Jose Mercury News