Shoppers Face the Music

Thursday, 12 December 2013 | by Pat's Picks

It may be Christmas music, or indie rock or thumping drum and bass, but you can be sure the music you hear when you walk into a store has been carefully selected. The Wall Street Journal says retailers are fine-tuning playlists to better communicate their brand message - and keep you in the mood to shop. Specialty firms help retailers come up with music that suits their customers’ tastes and lifestyles.

SOURCE: Wall Street Journal