Lassie: The Comeback Kid?

Monday, 15 July 2013 | by Pat's Picks

Is Lassie ready for a comeback? The LA Times says DreamWorks is grooming TV’s most famous dog for a return to the spotlight, along with other classic characters like Rocky and Bullwinkle. Though the studio doesn’t have a project for Lassie just yet, it is planning a huge multimedia marketing campaign, including a line of pet food and spots on children’s TV—to reintroduce audiences to the famous canine.

SOURCE: LA Times