Helmets Becoming Hip

Thursday, 11 July 2013 | by Pat's Picks

Some fashion designers are going where no one has gone before, says the New York Times, and turning their attention to the most decidedly unhip thing you can don: a bike helmet. Some are updating the traditional styrofoam oval with patterns like leopard, polka dots and tartan. Others are taking on the shape, and re-imaging the safety gear as objects that look more like hats or the less-bulky equestrian helmet.

SOURCE: New York Times