Why to Expect Quirky Names from Start-Ups

Thursday, 18 July 2013 | by Pat's Picks

Mibblio. Kaggle. Shodogg. The Wall Street Journal says to expect more mashed-up website names like Tumblr coming down the pipeline. Why? Because it’s impossible for startups to find unreserved names. The problem is that every product, no matter what it is, needs a website these days and with 250 million registered domains, finding a name that sounds sensical is a tall order. Choosing a made up word also has its benefits: it can let entrepreneurs steer clear of copyright issues.

SOURCE: Wall Street Journal