Why GOP Couldn’t Predict Cantor’s Loss

Thursday, 12 June 2014 | by Pat's Picks

Pollster Frank Luntz pens an Op-Ed in the New York Times explaining why no one predicted Rep. Eric Cantor’s stunning loss in the Republican primary. Cantor’s pollster predicted a 34-point lead 12 days before the election, yet Cantor lost by 11 points. Luntz says polls are only one part of the equation. Qualitative analysis, such as talking to voters to gauge their mood is just as important.

SOURCE: New York Times