Why Does Kim Kardashian Sell?

Thursday, 18 November 2010 | by Pat's Picks

What is the allure of Kim Kardashian? Sure, she’s beautiful. And yes, thanks to her reality show we know all the details of her life. But what is it about her that can sell products, asks the New York Times, especially since she’s famous for nothing really, at all. Curiously, branding experts say customers associate her with entrepreneurship. It’s true that Kardashian and her sisters have created mountain of product placement deals, celebrity endorsements and clothing and jewelry lines. But when asked, Kardashian says her appeal comes from letting fans “project upon her whatever image they wish.”