Theater Chain Gambles on Cushy, Reclining Seats

Friday, 18 October 2013 | by Pat's Picks

AMC Theaters is outfitting its theaters with plush, new reclining seats. The New York Times says the chain is trying to lure customers in an era where tens of thousands of movies are just a few clicks away. In the theaters converted so far, the company has destroyed 64 percent of seating capacity, and yet lifted attendance by 84 percent. As a bonus, if the movie bores you, you can always catch a nap.

SOURCE: New York Times