The Smell of Clean

Wednesday, 11 July 2012 | by Pat's Picks

Though not many people know what a glacier-carved waterfall actually smells like, it’s one of the best-selling scents Mr. Clean makes. The Wall Street Journal says in the race for customer loyalty, manufacturers are injecting exotic scents into ordinary household products. But not everything works. Cooked food smells, like baked apple or caramel, tend to fall flat because they compete with what’s actually being cooked. And anything with hints of banana must be labeled “tropical” to succeed.

SOURCE: Washington Post