SunChips Bag to Quiet Down

Tuesday, 05 October 2010 | by Pat's Picks

You remember “the great fanfare” with which SunChips debuted their new environmentally-friendly bag about a year ago? Well, the bag’s exit from shelves is much quieter says USA Today. After months of logging customer complaints, Frito-Lay will phase out the “green” bag for one that isn’t so loud…or so biodegradable.

The bag, which inspired the Facebook group, “Sorry But I Can’t Hear You Over This SunChips Bag,” was so loud “due to an unusual molecular structure that makes the bag more rigid.” It’s been a frustrating lesson, say company officials, about trying to conduct business in a world that increasingly depends on the word “green” for a sales boost. While customers say they prefer the brands they buy to be conscious of their environmental impact, their buying patterns indicate that “convenient, predictable and consumer-friendly” products still sell the best.

“SORRY BUT I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG”.

For those of you who missed the experience, scroll down for several examples of the loudest chip bag ever: