“Salty Language” Spicing Up Online Advertising

Friday, 14 May 2010 | by Pat's Picks

Stuart Elliot’s advertising column in the New York Times looks at what he calls the trend toward “salty language” in advertising. Elliott says broadcast ads still tend to avoid controversial words but racier versions are popping up on the Internet. Elliot artfully writes around the naughty words in his description of a British company which is pushing boundaries with a recent advertisement for a men’s body groomer.

The Wilkinson Sword website instructs customers about how to use their shaver on your “nuts and bolts.”

Frank’s Red Hot Sauce is leading the charge with their cursing granny: