Polaroid Aims to Become “Next Apple”

Thursday, 13 January 2011 | by Pat's Picks

There’s an interesting Boston Globe article this morning about Polaroid’s bid to “become the next Apple.” You’ll remember that the company signed Lady Gaga as a creative director last year. She was on hand at the CES in Las Vegas to debut some new Polaroid products, like a pair of sunglasses that take digital photos. According to Bobby Sager, Polaroid’s Chairman, that’s just the beginning. He says “90 percent of the products Polaroid will offer in the next few years have yet to be invented.”

Here’s Sager describing one of his pet projects, an indestructible soccer ball designed for the third world: