Opinion: Ad Industry Lags in Video on Demand Arena

Monday, 13 May 2013 | by Pat's Picks

Michael Wolff has an excellent column in USA Today this morning about the TV network “upfront” ad presentations that begin this week. That’s when advertisers are given a locked in rate if they commit to buying advertisement for the fall season now. But Wolff says the ad industry has yet to catch up to the choices consumers are making about video on demand—like the fact that there really isn’t a fall season any more.

SOURCE: USA Today