Miley’s Plan: Crass or Calculated?

Friday, 04 October 2013 | by Pat's Picks

Miley Cyrus has come a long way since her Hannah Montana days. USA Today says the former Disney Star’s radical image change appears to be part of a carefully crafted plan to maximize exposure and her bottom line. One marketing research site says she’s raked in $79 million in free TV exposure since her performance at the MTV Video Music Awards. The president of her new record label says Cyrus is leveraging social media in a way that few of her predecessors have been able to.

SOURCE: USA Today