Little-Known Scores Rank Your Customer Value

Wednesday, 26 March 2014 | by Pat's Picks

The Sacramento Bee has an interesting look into the thousands of scores businesses use to rank consumers. From customer loyalty to purchasing power, so-called e-scores or predictive scores are used by companies to determine everything from which coupons to send you to how easy it will be for you to open a bank account. These scores have drawn scrutiny since they aren’t regulated by the government, and unlike your credit score, you have no legal right to see how you’re ranked.

SOURCE: Sacramento Bee