Kid Rock Caps Tickets at $20

Friday, 07 June 2013 | by Pat's Picks

Kid Rock is trying something new this summer. Instead of taking a big fee up front for his summer tour, the musician struck a deal with promoter Live Nation to share more of the risk. In exchange, ticket prices will be capped at $20 and he’ll receive a share of the merchandise and beer sales. The Wall Street Journal says Rock’s novel approach already looks like it’s a profitable one, as ticket sales for his shows continue to spike.

SOURCE: Wall Street Journal