WSJ Changes Home Section to ‘Mansion’

Friday, 05 October 2012 | by Pat's Picks

Arts and Home? That’s so last year. The Wall Street Journal just announced some rebranding at the paper. The Arts coverage will now be called ‘Arena’ and the paper’s real estate coverage will now appear as ‘Mansion.’ Is it me, or do these sound like nightclubs in Manhattan more than newspaper sections? The Journal explains the decision this way: “We all like to think of our home as a mansion, even if it is a humble abode, and we all have the license to aspire, so we have created Mansion to be the home of both aspiration and real estate realization.”

SOURCE: Wall Street Journal