Jockey Remakes The Bra

Wednesday, 12 June 2013 | by Pat's Picks

Ladies, forget your bra size. With a system it calls “revolutionary,” Jockey has remade the bra, abandoning the number/letter system in favor of ten “volumetric” sizes. According to the New York Observer, the idea is to give women more range while also freeing them from the stigma that comes with certain sizes. Jockey’s shift reflects the growing bust line in this country—while it’s hard to get an accurate measurement, some sources say the average American woman now wears a 36C, a full cup size bigger than in 2004.

SOURCE: New York Observer