Innovation an Overused Term

Wednesday, 04 December 2013 | by Pat's Picks

The iPhone. The Boeing 747. The Peanut Butter Pop-Tart. One of these might not exactly meet the definition of an innovation. Yet, the Wall Street Journal’s Dennis Berman says that’s exactly how Kellogg’s CEO John Bryant described the company’s latest Pop-Tart offering. Berman says the term “innovation” is widely overused. Analysts listened to the conference calls of the top 500 US companies—and found 197 of them bragged about innovation

SOURCE: Wall Street Journal