In Social Media Era, Reputation is King

Thursday, 01 May 2014 | by Pat's Picks

San Jose Mercury News columnist Michelle Quinn says the NBA’s quick decision to oust Clippers owner Donald Sterling is the latest illustration of the importance of reputation in the era of social media. With Twitter trolls ready to pounce at any misstep, companies can’t afford to wait to address sensitive issues. Three CEOs of firms not used to being in the spotlight, Mozilla, GitHub and RadiumOne all resigned or were booted after their actions became fodder for Twitter.

SOURCE: San Jose Mercury News