GM Responds to Chevy Name Change with Poorly-Made Video

Friday, 11 June 2010 | by Pat's Picks

GM says it’s okay if you still want to call their cars Chevys, but they’re going to stick with Chevrolet for their official communications. The Detroit Free-Press says after a company memo about the mandated name change was made public yesterday, GM felt compelled to assure people it wasn’t just a stunt for publicity - they genuinely thought customers were confused by the two names. Company officials say the decision was partly based on the fact that Chevy is a US-centric nickname, and GM does business all over the world.

The New York Times put me on to this horribly-produced response video from GM. Apparently, they were going for the no tripod look: