“Do These Jeans Make My Diaper Look Big?”

Thursday, 12 August 2010 | by Pat's Picks

Under the headline, “Do These Jeans Make My Diaper Look Big,” the Wall Street Journal says baby-sized skinny jeans have become a boon for retailers. Marketers say the “mini-me mentality”—children’s clothes based on adult styles—is the latest way to boost sales. Gap sells them. So does Old Navy. Both retailers say they spent a lot of time redesigning the product to be kid-friendly: “Adults might want to forgo comfort for fashion, but children will not.” Experts say buying trendy clothes for their kids is a way for moms to try the style out for themselves. As one industry expert puts it: “Fashion-right clothes are really adorable the smaller they get.”