Barbie “Gets Her Geek On”

Friday, 09 April 2010 | by Pat's Picks

They were just helping Barbie “get her geek on” says the Wall Street Journal. The paper has the details of how computer engineers hijacked Mattel’s online vote to decide Barbie’s next occupation. The contest was, for obvious reasons, aimed at young girls. And they overwhelmingly opted for Barbie to be an anchorwoman in her next reincarnation. But a viral campaign started by adult women means the next Barbie will be sporting “black leggings and a top decorated in binary code that spells Barbie.”