WestJet Christmas Miracle Stunt

Tuesday, 10 December 2013 | by Pat's Picks

Canadian airline WestJet had a hit with its April Fool’s PR stunt last year. Now the airline is back with an even better one. For it’s “Christmas Miracle: Real Time Giving” stunt, WestJet had passengers about to board a flight scan their boarding passes at electronic Santa kiosks. Passengers (young and old) told Santa what they wanted for Christmas. Most passengers probably thought it would end there. But as they flew from Toronto and Hamilton to Calgary, WestJet employees raced to buy the gifts the passengers had asked Santa for. When they arrived at baggage claim, they found big boxes with their names on them, with their wish list gifts inside.