JetBlue Lampoons Competitors

Friday, 15 October 2010 | by Pat's Picks

JetBlue has a wicked sense of humor. Their new viral ad campaign is proof. Based on the tagline, “If you won’t take it on the ground, don’t take it in the air,” the ads lampoon how ridiculous most airline policies are out of context. To accomplish this feat, they sent out various plants—a cab driver who wants $25 to put luggage in the trunk; a vendor who won’t hand over the whole can of soda—and recorded the reactions of those who encountered them. Hilarity ensues.

A Stuart Elliott column in yesterday’s New York Times turned me on the series, which you can watch below: